Marketo is a marketing automation software designed to help businesses automate and measure marketing engagement, tasks and workflows. Among other things, Marketo enables users to do lead management, marketing automation, lead scoring, account based marketing, digital advertising, email marketing, real-time personalization, reporting, marketing ROI, campaigning, event marketing, and much more.

Authentication

Before automating processes, you will need to establish a connection with your Marketo instance. Step-by-step instructions on how to do that are available in our Authentication guide.

You can use the connection to enable the Marketo activities in Studio to build automations for managing campaigns, SEO work, leads, content, and more.

Events

The Marketo Connector supports events via Polling. Event polling is performed every 5 minutes, by default.

Information about the supported events is available in the Events Guide.

Provider documentation

The UiPath Connector is compatible with Marketo v1 REST API. Learn more at the Marketo website.