Description

This is the second step of the listing submission process. Please make sure to read the best practices described below before filling in the Upload form fields.

A Guide to an Ideal Marketplace Listing

1. Listing Title

(50 characters max.)

This is one of the most important listing elements. It influences your reach on the Marketplace search results and represents the initial filter for Marketplace Customers when deciding if the listing has the potential to fit their needs. Please check the below best practices to guide you when picking one:

DOs

DON’Ts

The title should have the following structure {Capability} for {Software/System} E.g. Facial Recognition Model for Microsoft Azure When thinking of describing the listing use specific attributes that can help identify its exact purpose. E.g. converter, analyzer, validator, generator, manager If your listing is intended for a specific region include the region abbreviation. E.g. ESP for Spain, JPN for Japan, CA for California, NY for New York, etc.

The title should not start with the name of the software/system where the listing can be used. E.g. SAP Activity Don’t use abbreviations, generic, cryptic, or made-up words to describe your listing. E.g. Simple Data Extraction, Reliable Friend - Robot Pack Don’t capitalize on all the title’s letters. It is not recommended to use special characters such as: / \ : * ? “ < > [ ] & $. These are not recognized during the search. E.g. Get_Valid_Files, Am I Online?

2. Icon/Logo

In this section, you can upload a custom image to be displayed on your listing’s card. The image needs to be representative of your listing’s main idea and should contain simple symbols. On this spot, you can also add your company logo. If you don’t add the listing icon, the default image will be applied.

Image dimensions: 100X100

Important: Don’t use images that you do not own the rights for.

3. Tags

(20 characters per tag max.)

Indicate up to 5 relevant tags that will help Marketplace Customers find your listing more easily. By tags, we mean terms associated with your listing. They are used in the search box to find listings with similar tags. As a suggestion, try to break tags into single words instead of putting whole phrases. It can simplify the search process.

For example, if your listing is intended to work with GSuite, you can consider adding the following tags: Docs, Drive, Email, Gmail, GSuite.

Note: If the tags are not provided by you during the submission, our team will add them based on the overall submitted information. However, we strongly believe it’s much more helpful when you add these yourself.

4. Card Summary

(200 characters max.)

Summarize your listing in a short phrase that will best explain what it is about.

DOs

DON’Ts

Follow the structure {Action}{system interaction/what it interacts with}{purpose description} E.g. Validate XMLs against pre-defined schemas., Build attended processes quicker. In one concise sentence, clarify what the listing purpose is. E.g. Image analysis powered by Microsoft's Computer Vision service Be specific about the listing utility or benefits. Include the listing type only if needed. E.g. Custom Activity allowing to save email files as a PDF.

Don’t include the summary in the listing description area. The summary should not be expressed as a rhetorical question. You should not overuse generic descriptive adjectives or superlatives. E.g. Very easy, fun, perfect. Don’t include details about how the listing was created. Don’t mention any usage steps.

5. Application

Select the application that is relevant to your listing and that your automation is developed for. E.g. Excel, SAP, Outlook.

If the necessary application name is not on the list, type its name, press enter and we'll add it for you.

6. Overview

(5000 characters max.)

Describe your listing and let people know what it contains and how they can use it.

This section needs to be well structured while at the same time it should keep the audience engaged enough to read it through.

Important:

For a listing to be published on UiPath Marketplace, you must include in the listing's Description all details about the UiPath products that are used in the automation or that are compatible with your automation, and the role that they play.

Partners may not include the names of third parties or third parties' apps or other third party products in the text of their listing or product description on the UiPath Marketplace without express authorization from the third party.

 

Note: To provide the best understanding of what a good description is, all examples below are taken from real Marketplace listings. Names of listing are omitted.

Briefly state what your listing is all about

• Example 1

  [X] is a software distribution designed to help enterprise IT teams manage, deploy, and retrain machine learning models at scale. By treating distributed systems as first-class citizens, [X] streamlines the path from research to production.

The package consists of 5 activities: [then the author lists the activities the package contains]

• Example 2 This simple template can be used as a starting point for automating attended processes.

  The main advantages of using this template are the following: [then the author lists the advantages] How to use it: [then authors explains step-by-step how to use the listing]

• Example 3 This solution is pre-configured to pass the link of an online health survey form to employees through WhatsApp or email and it would periodically notify those who have yet to fill in the survey.

Mention who is the intended target audience for the listing

• Example 1 In the midst of COVID-19, the administration within enterprises would find it hard to collect health status information from employees.
• Example 2 […] designed to make advanced analytics accessible to any data worker.

Address your audience’s needs or pains

• Example 1 By using this custom activity you can avoid more actively involved in the normal workflow development for Excel processes. It reduces the time and effort required for tedious automation.
• Example 2 Avoiding the scenario of manually invoking each process […]

Mention the listing capabilities and features as solutions

• Example 1 At the end of the day (~6 pm), the manager will receive a report which contains various statistics and pie charts.
• Example 2 This enables a zero-touch, fully automated contact center solution and complete customer self-service, freeing up agents to work on more complex customer issues.

Now that we got the text structure covered, let’s go through some of the easiest but very impactful copywriting tips and tricks you can follow:

Tip	Description
Say more with less	avoid long and very technical sentences that leave room for ambiguity write text in a concise manner
Make the text easy to read	avoid big chunks of paragraphs format text using proper spacing, bullet-point lists, numbered headers, etc.
Engage with your audience	write as if you are speaking directly to your customer ask rhetorical questions, mention use cases or testimonials relevant for your target audience finish it all with a powerful call to action

 

Note: To make this part less complicated, we recommend you use two (free) writing apps: Grammarly and Hemingway App. They come in handy when you are spell-checking or rephrasing the text and can save you some time.

7. Features

(500 characters max.)

Let Marketplace Customers know what value they will get from using your listing.

Respond to these questions:

• What does your project try to solve?
• How would someone benefit from using this automation?
• How many hours will Marketplace Customers save by using your automation?

If the listing is paid, try to be even more specific and provide strong and relevant data.

TIP: If available, please share stats relevant to potential customers. E.g.
X hours/days/months saved
X processes automated
X money saved per month/year/department
X% ROI increase
X% cost reduction, etc.

8. Upload Image

Please attach relevant screenshots to be displayed on your listing to help your audience navigate easier and understand what it is that you are offering.

Limitations to keep in mind
Maximum size	5 MB per image
Maximum upload files	5
Files types	gif, .jpg, .png, .svg., .webp

Below we also gathered some best practices:

DOs	DON’Ts
Where applicable, use branded and consistent imagery. This will increase the trustworthiness of the listing. Make sure the screenshots are relevant/useful or depict some of the main benefits of the solution.	Skip using generic or abstract images as they don't spark any emotions or interest. Don’t use poor quality or hard to read images. Don’t use images that you do not own the rights for.

9. Paste Video URL

Please add relevant presentation / demo videos to your listing. Make sure they are in YouTube or Vimeo format. Those assets can influence the perception of the audience and increase the trustworthiness of the content even before downloading it.

In order to create high-value video content with few resources, we recommend you use OBS (Open Broadcaster Software) as a video recording tool and Descript for creating subtitles (where applicable).

Recommended video formatting settings
Recording resolution	1920x1080
Aspect ratio	16:9
FPS (Frames Per Second)	60 fps

Please check out some tips below:

DOs

DON’Ts

When recording, it is recommended that you use the light theme for UiPath Studio and its activities. Where applicable, make sure your audio is high quality and there are no background noises. Maintain the narration at a normal pace. The video should turn out even better if you are following a script. If the content is lengthy, we recommend inserting an agenda and timing at the beginning of the video. We recommend you have a maximum of a 5-minute video. It should be uploaded on YouTube or Vimeo to ensure easy sharing with your audience. Where applicable, make sure you add subtitles (preferably in English).

Don’t leave your web notifications open when recording or don’t move the cursor very often. This will distract the audience from your main message. Where applicable, don’t use too many keyboard shortcuts, as we want the viewers to understand what the steps of the process are. Where applicable, don’t use your day-to-day desktop view. Make sure you show little to no personal/sensitive information like folders, bookmark bar, taskbar, browser history, etc.

Once you indicate all the necessary information, please click on the Next button to move to the final part of the submission process.