Description

This is the second step of the submission process. Please make sure to read the best practices described below before filling in the fields.

1. Overview

(5000 characters max.)

Describe your listing and let people know what it contains and how they can use it.

This section needs to be well structured while at the same time it should keep the audience engaged enough to read it through.

Important:

For a listing to be published on UiPath Marketplace, you must include in the listing's Description all details about the UiPath products that are used in the automation or that are compatible with your automation, and the role that they play.

Partners may not include the names of third parties or third parties' apps or other third party products in the text of their listing or product description on the UiPath Marketplace without express authorization from the third party.

Note:

To provide the best understanding of what a good description is, all examples below are taken from real Marketplace listings. Names of listing are omitted.

Do icon Briefly state what your listing is all about.

Example 1

[X] is a software distribution designed to help enterprise IT teams manage, deploy, and retrain machine learning models at scale. By treating distributed systems as first-class citizens, [X] streamlines the path from research to production.

The package consists of 5 activities: [then list and describe the activities that the package contains].

Example 2

This simple template can be used as a starting point for automating attended processes.

The main advantages of using this template are the following: [then the author lists the advantages]

How to use it: [then authors explains step-by-step how to use the listing]
Example 3

This solution is pre-configured to pass the link of an online health survey form to employees through WhatsApp or email and it would periodically notify those who have yet to fill in the survey.

Do icon Mention who is the intended target audience for the listing

Example 1

In the midst of COVID-19, the administration within enterprises would find it hard to collect health status information from employees.
Example 2

[…] designed to make advanced analytics accessible to any data worker.

Do icon Address your audience’s needs or pains

Example 1

By using this custom activity you can avoid more actively involved in the normal workflow development for Excel processes. It reduces the time and effort required for tedious automation.
Example 2

Avoiding the scenario of manually invoking each process […]

Do icon Mention the listing capabilities and features as solutions.

Example 1

At the end of the day (~6 pm), the manager will receive a report which contains various statistics and pie charts.
Example 2

This enables a zero-touch, fully automated contact center solution and complete customer self-service, freeing up agents to work on more complex customer issues.

Now that we got the text structure covered, let’s go through some of the easiest but very impactful copywriting tips and tricks you can follow:

Tip	Description
Say more with less	Write text in a concise manner. Avoid long and very technical sentences that leave room for ambiguity.
Make the text easy to read	Format text using proper spacing, bullet-point lists, numbered headers, etc. Avoid big chunks of paragraphs.
Engage with your audience	Write as if you are speaking directly to your customer. Ask rhetorical questions, mention use cases or testimonials relevant for your target audience. Finish it all with a powerful call to action.

To make this part less complicated, we recommend you use two (free) writing apps: Grammarly and Hemingway App. They come in handy when you are spell-checking or rephrasing the text and can save you some time.

2. Features

(500 characters max.)

Let users know what value they will get from using your listing.

Respond to these questions:

What does your project try to solve?
How would someone benefit from using this automation?
How many hours will users save by using your automation?

TIP: If available, please share stats relevant to potential customers. E.g.

X hours/days/months saved

X processes automated

X money saved per month/year/department

X% ROI increase

X% cost reduction, etc.

3. Upload images

Please attach relevant screenshots to be displayed on your listing to help your audience navigate easier and understand what it is that you are offering.

Limitations to keep in mind
Maximum size	5 MB per image
Maximum upload files	5
Files types	gif, jpg, png, svg, webp

Below we also gathered some best practices:

DOs	DON’Ts
Where applicable, use branded and consistent imagery. This will increase the trustworthiness of the listing. Make sure the screenshots are relevant/useful or depict some of the main benefits of the solution.	Skip using generic or abstract images as they don't spark any emotions or interest. Don’t use poor quality or hard to read images. Don’t use images that you do not own the rights for.

4. Video URLs

Please add relevant presentation / demo videos to your listing. Make sure they are in YouTube or Vimeo format. Those assets can influence the perception of the audience and increase the trustworthiness of the content even before downloading it.

In order to create high-value video content with few resources, we recommend you use OBS (Open Broadcaster Software) as a video recording tool and Descript for creating subtitles (where applicable).

Recommended video formatting settings
Recording resolution	1920x1080
Aspect ratio	16:9
FPS (Frames Per Second)	60 fps

Please check out some tips below:

DOs

DON’Ts

When recording, it is recommended that you use the light theme.
Where applicable, make sure your audio is high quality and there are no background noises.
Maintain the narration at a normal pace. The video should turn out even better if you are following a script.
If the content is lengthy, we recommend inserting an agenda and timing at the beginning of the video.
We recommend you have a maximum of a 5-minute video. It should be uploaded on YouTube or Vimeo to ensure easy sharing with your audience.
Where applicable, make sure you add subtitles (preferably in English).

Don’t leave your web notifications open when recording and don’t move the cursor very often. This will distract the audience from your main message.
Where applicable, don’t use too many keyboard shortcuts, as we want the viewers to understand what the steps of the process are.
Where applicable, don’t use your day-to-day desktop view. Make sure you show little to no personal/sensitive information like folders, bookmark bar, taskbar, browser history, etc.