UiPath Marketplace

The UiPath Marketplace Guide


This is the second step of the listing submission process. Please make sure to read the best practices described below before filling in the Upload form fields.

1. Listing Title

(50 characters max.)

This is one of the most important listing elements. It influences your reach on the Marketplace search results and represents the initial filter for the users when deciding if the listing has the potential to fit their needs. Please check the below best practices to guide you when picking one:



:white-check-mark: The title should have the following structure {Capability} for {Software/System}
E.g. Facial Recognition Model for Microsoft Azure

:white-check-mark: When thinking of describing the listing use specific attributes that can help identify its exact purpose.
E.g. converter, analyzer, validator, generator, manager

:white-check-mark: If the listing is published on behalf of a company, add the company name before the title.
E.g. Skymind - SKIL Activities AI

:white-check-mark: If your listing is intended for a specific region include the region abbreviation.
E.g. ESP for Spain, JPN for Japan, CA for California, NY for New York, etc.

:x: The title should not start with the name of the software/system where the listing can be used.
E.g. SAP Activity

:x: Don’t use abbreviations, generic, cryptic, or made-up words to describe your listing.
E.g. Simple Data Extraction, Reliable Friend - Robot Pack

:x: Don’t capitalize on all the title’s letters.

:x: It is not recommended to use special characters such as: / \ : * ? “ < > [ ] & $. These are not recognized during the search.
E.g. Get_Valid_Files, Am I Online?


Naming convention for Pre-built automations for Assistant

:white-check-mark: have a descriptive name that makes it easy for users to understand the value right from the title.
:white-check-mark: lead with an action verb.

2. Icon

In this section, you can upload a custom image to be displayed on your listing’s card. The image needs to be representative of your listing’s main idea and should contain simple symbols.


Don’t use images that you do not own the rights for.



The above fields are applicable only to Downloadable content.


Start with version 0.0. Every change made before publishing the Content increases the decimal index. When the first or a new version of the Content is published, it changes the version to 1.0.

Release Notes

Fill in this section with details about this release and each new version you will be adding afterward.

3. Tags

(20 characters per tag max.)

Indicate up to 5 relevant tags that will help users find your listing more easily. By tags, we mean terms associated with your listing. They are used in the search box to find listings with similar tags. As a suggestion, try to break tags into single words instead of putting whole phrases. It can simplify the search process.

For example, if your listing is intended to work with GSuite, you can consider adding the following tags: docs, drive, email, Gmail, GSuite.



If the tags are not provided by you during the submission, our team will add them based on the overall submitted information. However, we strongly believe it’s much more helpful when you add these yourself.

4. Summary

(200 characters max.)

Summarize your listing in a short phrase that will best explain what it is about.



:white-check-mark: The summary should have the following structure {Action}{system interaction/what it interacts with}{purpose description}
E.g. Validate XMLs against pre-defined schemas., Build attended processes quicker.

:white-check-mark: In one concise sentence, clarify what the listing purpose is.
E.g. Image analysis powered by Microsoft's Computer Vision service

:white-check-mark: Be specific about the listing utility or benefits.

:white-check-mark: Include the listing type only if needed.
E.g. Custom Activity allowing to save email files as a PDF.

:x: Don’t include the summary in the listing description area.

:x: The summary should not be expressed as a rhetorical question.

:x: You should not overuse generic descriptive adjectives or superlatives.
E.g. Very easy, fun, perfect.

:x: Don’t include details about how the listing was created.

:x: Don’t mention any usage steps.

5. Description

(5000 characters max.)

Describe your listing and let people know what it contains and how they can use it.

This section needs to be well structured while at the same time it should keep the audience engaged enough to read it through.



To provide the best understanding of what a good description is, all examples below are taken from real Marketplace listings. Names of listing are omitted.

:white-check-mark: Briefly state what your listing is all about

  • Example 1
    [X] is a software distribution designed to help enterprise IT teams manage, deploy, and retrain machine learning models at scale. By treating distributed systems as first-class citizens, [X] streamlines the path from research to production.

The package consists of 5 activities: [then the author lists the activities the package contains]

  • Example 2
    This simple template can be used as a starting point for automating attended processes.
    The main advantages of using this template are the following: [then the author lists the advantages]
    How to use it: [then authors explains step-by-step how to use the listing]

  • Example 3
    This solution is pre-configured to pass the link of an online health survey form to employees through WhatsApp or email and it would periodically notify those who have yet to fill in the survey.

:white-check-mark: Mention who is the intended target audience for the listing

  • Example 1
    In the midst of COVID-19, the administration within enterprises would find it hard to collect health status information from employees.

  • Example 2
    […] designed to make advanced analytics accessible to any data worker.

:white-check-mark: Address your audience’s needs or pains

  • Example 1
    By using this custom activity you can avoid more actively involved in the normal workflow development for Excel processes. It reduces the time and effort required for tedious automation.

  • Example 2
    Avoiding the scenario of manually invoking each process […]

:white-check-mark: Mention the listing capabilities and features as solutions

  • Example 1
    At the end of the day (~6 pm), the manager will receive a report which contains various statistics and pie charts.

  • Example 2
    This enables a zero-touch, fully automated contact center solution and complete customer self-service, freeing up agents to work on more complex customer issues.

Now that we got the text structure covered, let’s go through some of the easiest but very impactful copywriting tips and tricks you can follow:



Say more with less

:x: avoid long and very technical sentences that leave room for ambiguity

:white-check-mark: write text in a concise manner

Make the text easy to read

:x: avoid big chunks of paragraphs

:white-check-mark: format text using proper spacing, bullet-point lists, numbered headers, etc.

Engage with your audience

:white-check-mark: write as if you are speaking directly to your customer

:white-check-mark: ask rhetorical questions, mention use cases or testimonials relevant for your target audience

:white-check-mark: finish it all with a powerful call to action



To make this part less complicated, we recommend you use two (free) writing apps: Grammarly and Hemingway App. They come in handy when you are spell-checking or rephrasing the text and can save you some time.

6. Benefits

(500 characters max.)

Let the user know what value they will get from using your listing.

Respond to these questions:

  • What does your project try to solve?
  • How would someone benefit from using this automation?

7. Images

Please attach relevant screenshots to be displayed on your listing to help your audience navigate easier and understand what it is that you are offering.

Limitations to keep in mind

Maximum size

5 MB per image

Maximum upload files


Files types

gif, .jpg, .png, .svg., .webp

Below we also gathered some best practices:



:white-check-mark: Where applicable, use branded and consistent imagery. This will increase the trustworthiness of the listing.

:white-check-mark: Make sure the screenshots are relevant/useful or depict some of the main benefits of the solution.

:x: Skip using generic or abstract images as they don't spark any emotions or interest.

:x: Don’t use poor quality or hard to read images.

:x: Don’t use images that you do not own the rights for.

8. Video

Please add relevant presentation videos, demos to your listing. Make sure they are in YouTube or Vimeo format. Those assets can influence the perception of the audience and increase the trustworthiness of the content even before downloading it.

:information-source: In order to create high-value video content with few resources, we recommend you use OBS (Open Broadcaster Software) as a video recording tool and Descript for creating subtitles (where applicable).

Recommended video formatting settings

Recording resolution


Aspect ratio


FPS (Frames Per Second)

60 fps

Please check out some tips below:



:white-check-mark: When recording, it is recommended that you use the light theme for UiPath Studio and its activities.

:white-check-mark: Where applicable, make sure your audio is high quality and there are no background noises.

:white-check-mark: Maintain the narration at a normal pace. The video should turn out even better if you are following a script.

:white-check-mark: If the content is lengthy, we recommend inserting an agenda and timing at the beginning of the video.

:white-check-mark: We recommend you have a maximum of a 5-minute video. It should be uploaded on YouTube or Vimeo to ensure easy sharing with your audience.

:white-check-mark: Where applicable, make sure you add subtitles (preferably in English).

:x: Don’t leave your web notifications open when recording or don’t move the cursor very often. This will distract the audience from your main message.

:x: Where applicable, don’t use too many keyboard shortcuts, as we want the viewers to understand what the steps of the process are.

:x: Where applicable, don’t use your day-to-day desktop view. Make sure you show little to no personal/sensitive information like folders, bookmark bar, taskbar, browser history, etc.

Once you indicate all the necessary information, please click on the Next button to move to the final part of the submission process.

Part 3: Files & Terms

1. Dependencies

Enter all the dependencies of the Content. Include tools/resources needed in order to use it. Any pre-requisite technologies need to be clearly stated (i.e. Salesforce account, ABBYY account, etc.).



In case you use any third-party services, dependencies, or libraries, please make sure that you check and respect the license and legal or compliance requirements mentioned for that dependency. As specified in our ToU, UiPath Marketplace is not liable in case of improper use of a third-party dependency and might take down the listing. For more details, please take a look over our Terms of Use.

2. License

  • As a Content creator, choose the type of license that you will be using for your Content. You are free to select and apply for an open-source software license or a Commercial License. We recommend using permissive licenses to increase usability for other Marketplace users. Make sure there is a clear and agreeable legal relationship between the Content creator and the user. Refer to the ToU for details about Content licensing.
  • Custom License Link - Add your license link. In the FAQs section, you can also see more details on licensing types.



UiPath grants you a right to use the Service under a limited, non-exclusive, non-transferable, non-sublicensable, and revocable license, for the purpose of creating and publishing content, but only as permitted through the UiPath Marketplace Publishing Guidelines. In case of any discrepancy between the ToU and the Publishing Guidelines, the ToU will prevail.

License grant to end users: You license your Content to end-users and you must provide your own terms of use (indicating at least the (i) licensing conditions and term; (ii) applicable warranties; (iii) details on support; (iv) applicable fees, and (v) a freely accessible privacy policy) with any Content you upload to UiPath Marketplace (“Content Terms”). Content Terms must comply and be consistent with the ToU. You agree that UiPath does not and will not have any responsibility related to compliance or non-compliance by you or any end-user under your Content Terms. UiPath disclaims all liability with respect to any choice of license or any Content published by you.

License grant to UiPath: You hereby grant UiPath, during the Term, a non-exclusive, worldwide right and license to: (a) make available (including via download) your Content through UiPath Marketplace to end users, by all means of electronic distribution available now or in the future; (b) to use, reproduce, distribute, reformat, create excerpts from, promote, advertise, transmit, and publicly display and perform the Content (or relevant excerpts) in any and all digital and other formats for promotional purposes in connection with UiPath Marketplace and listings of your Content; (c) to use, store, copy and distribute your Content for (i) testing and evaluation (for interoperability and security purposes) conducted by UiPath, (ii) updating your Content, (iii) for purposes of exercising UiPath’s rights and fulfilling UiPath’s obligations hereunder, (ivii) for purposes of enforcing the ToU and Publishing Guidelines, and (iv) for UiPath’s own business purposes internally, within the scope for which the Content’s use is reasonably intended. The license granted in the preceding paragraph includes the rights to distribute, promote and make available new versions of your Content to end-users, including the right to continue to retain and make available your Content to existing end users after the Term, and are granted under all applicable intellectual property rights (including patent rights).

3. Documentation

Upload here the User Guide and other documentation necessary or helpful for the Content implementation/usage. Please use this template or input the link to the website where you are hosting your documentation.
:white-check-mark: The installation guide in a PDF/Word/txt/.me format containing all the necessary steps for the installation of the Content.
:white-check-mark: User Guide in a PDF/Word/txt/.me file containing the Content usage details.
:white-check-mark: Add as many How To’s as possible.
:white-check-mark: Explain every usage step.
:white-check-mark: Include input and output arguments.
:white-check-mark: Include images wherever applicable.



We recommend adding a link to online documentation as this way you can ensure that users have access to up-to-date guides.

4. Support

Supported by Publisher

  • Enter the contact details of the organization that will offer support for this Content and the applicable support agreement:
    • Email address of the account where the support requests can be sent
    • Website – applicable only if the organization owns a ticketing platform (eg. Contact Us tickets)
    • SLAs – eg. Mon-Fri 8 AM to 6 PM CET; Response time: 2 days; Resolution time: 10 days



  • Users who have a personal account (not affiliated with an organization profile) will not be able to complete the fields for this support type. If you’re an individual user, check out this article on how to create necessary assets for registering an organization on Marketplace.
  • Listings that have status Supported by Publisher can qualify for Silver Certified and Gold Certified badges in terms of the Marketplace Security Certification Program.

Community Support

  • The support for this Content will be assured on best-effort bases by you or other Marketplace users.
  • Users who need assistance will have to access the Content page and click on the Get Community Support in the Support section. They will be redirected to the Forum Marketplace Support page where they can post the issue. Each time a reply is added to the post the user will be notified.

Once you’re done with this part too, please either Save As a Draft to make future changes or Submit if everything is ready.

After you submit your listing, you will see the following Thank You page that informs on the next steps your submission will undergo prior to it being published on the Marketplace.

Updated about a month ago


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