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Marketplace 用户指南
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性格分析

使用 IBM Watson Personality Insights 分析数字通信以推断个性特征、需求、价值和行为模式。

IBM Watson™ Personality Insights 服务使用语言分析(从电子邮件、文本和社交媒体帖子等潜在嘈杂的数字通信中)推断作者的个人资料,以反映作者的性格特征。

此配置文件可能包括:

  1. Personality: Based on the Big Five taxonomy, the most widely used model for describing how a person engages with the world.
  2. Needs: Aspects of a product that are likely to resonate with a person.
  3. Values: Motivating factors that influence a person's decision making.
  4. Consumption Preferences: One's likelihood to pursue different products, services, and activities.
  5. Behavior: The distribution of the inferred content over the days of the week and the hours of the day.

属性​

常见​

  • “显示名称”- 活动的显示名称。

凭据​

  • APIKey - The API key generated for your Personality Insights instance on IBM Cloud.
  • URL - The URL generated for your Personality Insights instance on IBM Cloud.

输入​

  • 数据表- 接受其中包含列 “ 内容”(包含作者截取的文本片段)和“日期” (即该内容生效时的 Unix 时间戳)的数据表。

  • 被写入。由于输入文本带有时间戳,因此该服务会输出一个时间线,指示推断的个人资料在每周的每一天和每小时的相关性,从而提供见解,例如一个人何时活跃在社交媒体上。以下是一个示例输入:

    内容日期
    您是否曾忘记为航班值机? 问题解决了,使用 UiPath #RPA 构建的虚拟助理可以为您提供帮助。1542367860
    UiPath 在过去 3 年中实现了 4,600% 的增长,在德勤 2018 年技术 #Fast500 中排名北美增长最快的公司第 26 位。1542364020
  • GetConsumptionPreferences - If checked, detailed results for each category of consumption preferences will be output.

  • Text - The text to be analyzed. The Behavior output is null if this input is used.

    重要提示:

    Note that DataTable and Text represent the same input but in different formats. The two are mutually exclusive. To output a Behavior timeline, however, the DataTable input must be used.

    备注:

    此活动最多可接受 20 MB 的文本。 但是,在分析 3000 个单词后,准确度或多或少会趋于稳定,因此仅使用前 250 KB(不包括 HTML 或 JSON 标签),其余部分将被丢弃。

    在英语中,250 KB 约为 50,000 个单词,是实际需要量的 16 倍。

其他​

  • InLanguage - The language of the inputted text.
  • OutLanguage - The language in which the outputs are written.
  • “私有”- 选中后将不再以“Verbose”级别记录变量和参数的值。

输出​

  • Behavior - A Behavior object holding information on how relevant the inferred profile is each day of the week and each hour of the day. Relevance is indicated using a probability between 0 and 1.

    Behavior 包含以下字段:

    • Monday (Double)
    • Tuesday (Double)
    • Wednesday (Double)
    • Thursday (Double)
    • Friday (Double)
    • Saturday (Double)
    • Sunday (Double)
    • Times (Double[ ]) - A 24-cell array containing a relevance score for each hour of the day.
  • “消耗偏好” - 一个ConsumptionPreferences对象,其中包含作者偏好不同产品、服务和活动的可能性。40 消费偏好分为 8 个类别,可在此处找到。

    ConsumptionPreferences 对象包含以下字段:

    • All (List<Preference>) - All 40 consumption preferences.

    • Music (List<Preference>)

    • Shopping (List<Preference>)

    • Movies (List<Preference>)

    • ReadingAndLearning (List<Preference>)

    • HealthAndActivity (List<Preference>)

    • Entrepreneurship (List<Preference>)

    • Environmental_Concern (List<Preference>)

    • Volunteering (List<Preference>)

      Preference 对象包含以下字段:

    • Name (String) - A description of the preference (e.g. consumption_preferences_eat_out, indicating a likelihood to eat out frequently).

    • Category (String) - The name of the ConsumptionPreference to which this Preference belongs.

    • Confidence (Double) - Confidence that a preference truly applies to the author analyzed.

  • Needs - A Needs object indicating, at a high level, what qualities are likely to resonate with the author.

    Needs 对象包含以下字段:

    • All (List<Trait>) - All traits relating to needs.

    • Excitement (Trait)

    • Harmony (Trait)

    • Curiosity (Trait)

    • Ideal (Trait)

    • Self_expression (Trait)

    • Liberty (Trait)

    • Love (Trait)

    • Practicality (Trait)

    • Stability (Trait)

    • Challenge (Trait)

    • Structure (Trait)

    • Closeness (Trait)

      Trait 对象包含以下字段:

    • Name (String) - A description of the trait (e.g. Excitement, Structure)

    • Percentile (Double) - The relative importance of this trait to the author.

    • Significant (Boolean) - Whether or not this trait is sufficiently important in the author's profile.

  • Personality - A Personality object containing the author's Big Five profile, the most widely used model for describing how a person engages with the world.

    Personality 对象包含以下字段:

    • All (List<Category>) - All Big Five categories relating to personality.

    • 宜人性( Category ) - 一个人对他人表现出富有同理心和合作性的倾向。

    • 责任心( Category ) - 一个人做事有组织或深思熟虑的倾向。

    • 外向性( Category ) - 在他人的公司中寻求激励的倾向。

    • 情绪范围( Category ) - 也称为神经质或自然反应,表示一个人的情绪对环境的敏感程度。

    • 开放性( Category ) - 个人愿意体验各种活动的程度。

      Category 对象包含以下字段:

    • Name (String) - The common name of the category

    • Percentile (Double) - The relative dominance of this category in the author's personality.

    • Significant (Boolean) - Whether or not this category is sufficiently important in the author's profile.

    • Traits (List<Trait>) - A list of all traits associated with the category. Click each category name above to see a list of and descriptions of these traits.

  • Values - A Values object containing motivating factors that influence the author's decision-making.

    Values 对象包含以下字段:

    • All (List<Trait>) - All traits relating to values.
    • Self_transcendence (Trait) - Show concern for the welfare and interests of others.
    • Conservation (Trait) - Emphasize self-restriction, order, and resistance to change.
    • Hedonism (Trait) - Seek pleasure and sensuous gratification for themselves.
    • 自我提升( Trait )
      • 为自己寻求个人成功。
    • Open_to_change (Trait) - Emphasize independent action, thought, and feeling, as well as a readiness for new experiences.
  • 属性​
  • 常见​
  • 凭据​
  • 输入​
  • 其他​
  • 输出​

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