# About the Salesforce Marketing Cloud connector

> Salesforce Marketing Cloud is a cloud-based digital marketing automation and analytics solution
used to manage activities, campaigns, and contacts across multiple Marketing Elements
and other Salesforce services. It includes integrated solutions for customer journey
management, email, mobile, social, web personalization, advertising, content creation
and management, and data analysis.

Salesforce Marketing Cloud is a cloud-based digital marketing automation and analytics solution
used to manage activities, campaigns, and contacts across multiple Marketing Elements
and other Salesforce services. It includes integrated solutions for customer journey
management, email, mobile, social, web personalization, advertising, content creation
and management, and data analysis.

:::note
This connector is built by UiPath and receives official support selectively. The connector supports a limited set of commonly used APIs for the target application and may cover most typical use cases. Also, they are retained in a stable state until the requirements for a new version release are met. [Learn more](https://docs.uipath.com/integration-service/automation-cloud/latest/user-guide/connectors#connectors-with-selective-support)
:::

## Authentication

Before automating processes, you need to establish a connection with your Salesforce instance. Step-by-step instructions are
available in the [Salesforce Marketing Cloud authentication](https://docs.uipath.com/integration-service/automation-cloud/latest/user-guide/uipath-salesforce-marketingcloud-authentication#salesforce-marketing-cloud-authentication) page.

## Events

This connector does not currently support events.

## Activity package

You can use the connection to enable the [Salesforce Marketing Cloud activities](https://docs.uipath.com/activities/other/latest/integration-service/uipath-salesforce-marketingcloud-about) in
UiPath® Studio and build automations that
interact with your Salesforce data. This allows you to execute create, read, update,
and delete operations on your Salesforce objects.

## Provider documentation

The UiPath connector for Salesforce Marketing Cloud is compatible with REST API and SOAP API v2. Learn more at the [Salesforce Marketing Cloud documentation platform](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/apis-overview.html).